Everyone’s got a short list of ‘do’s and ‘don’t’s for their
business segment; and here are mine. I
don’t ordinarily make guarantees; but if your business is fielding calls and
questions from customers and you sincerely want both to make a good impression
and to make money, I’ll challenge you: if you’re not already following a policy
that includes these simple guidelines in some form, do so, and you’ll get what
you want out of what you do.
|Joe Poole conducts an in-store seminar at Austin Kayak, c/o ACK|
It is also a vital factor in selling anything. Market awareness is key to every business. A Certain Large Marine-Supplies Chain ('Big Blue') has had a policy of locating their stores in places with high real-estate values - because they believe, out there in California, that boaters everywhere are most likely rich white one-percenters. Nothing could be further from the truth! They should put their stores where the boats are! - and I’ll state here that their recent financial distresses are down to their not following the the market-awareness rule.
Helping small and independent businesses polish and benefit from a sound customer-service policy is my main focus. Get in touch; and we'll see what we can do to bring your business to the next level.